What are you Reading? Week of 8/5/2013

Today I am celebrating my 23rd birthday and I find that the best gift anyone can give is knowledge. Here are two articles of interest that I hope you will enjoy.

Nielsen has been the leader of television analytics for many years but now their marketing research division is putting out all kinds of valuable research for marketers. This article outlays the influence the female has in the hispanic household controling $1.2 trillion in purchasing power.  These statistics are a huge help to market to the population segement of 52 million people in America. http://www.nielsen.com/us/en/newswire/2013/latinas-are-a-driving-force-behind-hispanic-purchasing-power-in-.html

Inc.com offers constant  marketing tips in how best to react to todays market.  This article explains the new method of marketing that works to develop one customer and move through word-of-mouth marketing in this highly customized marketing world. http://www.inc.com/geoffrey-james/the-new-rules-for-marketing.html?nav=featured

 

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